At MASAMI, we believe that life should be simpler.  And your choice should be clean. You shouldn’t have to choose between toxic ingredients and performance.  And sustainability shouldn’t be an afterthought.

And in haircare, you shouldn’t have to choose between shine, volume, color protection, hydration or healthy hair.  You should have a product that gives you everything. It should smell amazing without being overpowering. You shouldn’t need to use extra products to compensate for what it’s missing.  

We created MASAMI, to work for virtually every hair type. For men and for women. For beauty fans and for non-fan types. As we take inspiration from our Japanese roots, we’re constantly reminded that simplicity is a very good thing.